Discover the art of fragrance with the arrival of two luxurious new Eau de Parfum collections at Rituals - the Founder’s Collection and Aeonian Collection, each designed to make everyday moments feel extraordinary.

The Founder’s Collection celebrates creativity, craftsmanship and individuality, featuring eight unique fragrances personally envisioned by the Rituals founder and his family. From the delicate floral notes of Love Whisper to the radiant freshness of Aura Blossom and the warm, sensual scent of Spice Pulse, each fragrance uses innovative skin-activated technology to evolve uniquely on your skin, offering up to 12 hours of lasting scent.

For those seeking something truly indulgent, the Aeonian Collection takes inspiration from timeless destinations and unforgettable moments. Crafted by world-class perfumers, the collection features luxurious fragrances including the fresh Mediterranean notes of Acqua Verve, the rich, woody depth of Everlasting Oudh and the comforting warmth of Velvet Vanilla. Each scent is designed to last up to 24 hours, leaving a lasting impression.

Visit the Rituals to explore both collections, discover your signature scent and experience the luxury of fragrance for yourself.